AI Search & LLM Visibility Blog

Expert insights on AI search optimisation and LLM visibility for consumer brands. Written by Stephen Honight, Founder of The Lmo7 Agency.

All Articles (125 posts)

Shopify Wants to Be the Infrastructure Layer for AI Commerce - Strategic Planning
Speculation on ChatGPT ad formats and what they might mean for commerce - Amazon Advertising
Why You Should Be Tracking Your Visibility in Amazon Rufus - Amazon Advertising
What is a good AI Search strategy for a consumer product brand? - Strategic Planning
Amazon just made agentic commerce more real for brands - Strategic Planning
AI is much bigger than you think. Most brands are still underestimating what that means. - LLM Optimisation
Agencies to Help You Optimise for Amazon Rufus: The 2026 Buyer’s Guide - Amazon Optimisation
Is browsing ending or just evolving? What agentic shopping changes for brands - Strategic Planning
Amazon PPC Management: Strategy, Costs & What to Expect in 2026 - Amazon Advertising
GEO, SEO and AEO for Consumer Brands: Where to Focus Your Budget in 2026 - LLM Optimisation
Amazon SEO: The Complete Guide to Ranking Higher on Amazon in 2026 - Amazon Optimisation
Trip Drinks: AI search visibility lift in 60 days - LLM Optimisation
Final Click: the race to own the last touch before you buy - Content Strategy
Why the Agentic Index Matters for Brands (and How to Use It Properly) - Strategic Planning
What is Agentic Commerce - Strategic Planning
What is Amazon Rufus? - Amazon Optimisation
Your Customers Are Asking AI What to Buy. Is Your Brand in the Conversation? - Strategic Planning
From search to shop: what the Similarweb webinar reveals about ChatGPT, Rufus and the new eCommerce journey - Strategic Planning
AI visibility is probabilistic. Stop rank tracking and start trend tracking. - LLM Optimisation
Metrics to Retire and What to Track Instead - Analytics & Measurement
How to make my website show up in ChatGPT answers? - LLM Optimisation
ChatGPT Ads Are Coming: Why This Is the Biggest Shift in Product Discovery Since Search - Strategic Planning
Agentic commerce is here, and your next customer might not be human - Strategic Planning
How to Win Google's AI Slice for eCommerce - Content Strategy
AI Readability: The “Table Stakes” Check Every Website Needs in 2026 - Technical SEO
From Keywords to Answers: How eCommerce Brands Can Win Visibility in AI Search - Strategic Planning
The challenges (and opportunities) of agentic commerce: a practical guide for eCommerce teams - Strategic Planning
How ChatGPT Really “Finds” Answers (and what that means for eCommerce brands) - LLM Optimisation
How Rufus Decides What to Recommend and How to Write Amazon Bullets That Win - Amazon Optimisation
Shopify’s Query Log: A New Window Into AI Shopping Traffic - Analytics & Measurement
Open-Book Marketing: What Radically Transparent Performance Looks Like at Lmo7 - Strategic Planning
AI Search Experiment Playbook for Amazon - Content Strategy
How Lmo7 Uses Agentic Automation With Humans Still in Charge - Analytics & Measurement
Chunking, Embeddings & Vector Search Explained - Strategic Planning
ChatGPT Is Already a Real Search Engine. Your Brand Just Can’t See It Yet - LLM Optimisation
Amazon Rufus and the Cosmo Algorithm - Amazon Optimisation
Top three things you can do today to optimise your brand for Google AI Overviews and search - LLM Optimisation
Top three things you can do today to optimise your brand for Amazon Rufus and the Cosmo Algorithm - Amazon Optimisation
Top three things you can do today to optimise your brand for ChatGPT and other AI assistants - LLM Optimisation
Black Friday 2025: The First True Agentic Commerce Moment - Competitive Analysis
Six Things That Make Lmo7 Different - Strategic Planning
The Search Ecosystem: Keywords, Products, Opinions, Questions - Content Strategy
Why JSON-LD acts like your website’s AI search API - Technical SEO
What Can LLMs Actually Read on Your Website? - Technical SEO
Semantic Collision: What It Is, Why It Happens, and Why Lmo7 Wins It - Knowledge Graphs
10 Practical Steps to Boost Your Brand’s Visibility in AI Search from Golin - LLM Optimisation
Google just switched on agentic shopping. What that really means for brands - Strategic Planning
Prompt advertising is here. What Amazon’s Sponsored Product Prompts really change - Amazon Optimisation
From A9 to Rufus: How Amazon Optimisation Is Changing - Amazon Optimisation
Why Amazon Is Poised to Win AI Search + Retail - Amazon Optimisation
Why Your eCommerce Store Needs ChatGPT Search Optimisation Now - LLM Optimisation
AI vs Search Traffic in 2025: What the New Data Means for CPG Brands - Competitive Analysis
Inside Lexem.io: How Our Query Clustering Maps Real Buying Intent - LLM Optimisation
Rufus Isn’t “Next” It’s Now - Amazon Optimisation
The New Consumer Journey: Google → ChatGPT → Amazon - Strategic Planning
AEO Needs Testing, Not Hopes: Why Control-vs-Test Is Non-Negotiable - LLM Optimisation
Where Amazon Rufus is live today (and where it’s likely going next) - Amazon Optimisation
GEO in Practice: Turning AI Answers into Revenue - LLM Optimisation
Why Lmo7 vs Agencies: Operator DNA, AI-Native Craft - Strategic Planning
AI Search Is Shrinking the Shelf. Ranking Now Decides Repeat Sales - Strategic Planning
Why ChatGPT Traffic Converts 9× Higher Than Google And What That Means for Brands - LLM Optimisation
AI Search 101 - LLM Optimisation
Lmo7: Why Optimising for Rufus Is Your Next Retail Advantage - Amazon Optimisation
Why Amazon Is Quietly Winning the AI Shopping Funnel - Amazon Optimisation
SEO Is Back. Just Not for Google - Technical SEO
Deterministic vs Probabilistic Search: Google vs ChatGPT - LLM Optimisation
🧠 ChatGPT Just Rewrote the SEO Playbook - LLM Optimisation
When AI Starts Buying for Us: The Next E-Commerce Disruption - Strategic Planning
GEO is Won or Lost on Your Site (and Precision PR) - LLM Optimisation
Why Bing Is Critical for Visibility in ChatGPT and AI Search - LLM Optimisation
The Weirdness of Worldwide Intelligence and What Comes Next - Competitive Analysis
Smarter, Cheaper, Greener: The Efficiency Revolution in AI - Analytics & Measurement
Why Slugs Matter: The Hidden Signal That Shapes AI Search Visibility - LLM Optimisation
How Snippet Signals Drive AI-Powered Citations - LLM Optimisation
The Correlation of LLM Optimisation Strategies - LLM Optimisation
From GPT-5 to “Worldwide Intelligence”: The Road to Universal AI Access - Knowledge Graphs
Edge GEO: Making Your Site Work for AI Crawlers - Technical SEO
Google’s Gemini “Nano Banana”: A Leap in AI Image Editing - Content Strategy
New Study Reveals How People Really Use ChatGPT - Analytics & Measurement
Testing What Works in AI Search - Strategic Planning
How to Track LLM Traffic in Google Analytics - Technical SEO
Turning LLM Tracking Data into Brand Wins - LLM Optimisation
GPT-5 Changes the Game for AI Search – Here’s What Marketers Need to Know - LLM Optimisation
What Happens After You Get Mentioned by ChatGPT? - LLM Optimisation
Reverse Optimisation: Why You Might Want Your Products to Rank Lower - Amazon Optimisation
Introducing the LLM Search Lab: Turn AI Conversations Into Organic Visibility - LLM Optimisation
Rufus: How Amazon’s In-House AI Understands Your Questions - Amazon Optimisation
A Simple 5-Step Guide to Optimising Product Detail Pages for Semantic Search - Amazon Optimisation
Generative AI Shopping Agents: The Future of Personalised Discovery - Amazon SEO
Voice Meets Visual: Why Voice-Navigated eCommerce Is Closer Than You Think - Strategic Planning
COSMO vs A9/A10: What’s the Difference and Why It Matters for E‑Commerce Visibility - Amazon Optimisation
What Is COSMO? - Amazon Optimisation
AI Reads Images Too: Why Your Visuals Need to Speak the Right Language - Content Strategy
What Content Works Best in LLMs (and How to Leverage It) - LLM Optimisation
Unlocking Visibility: How to Thrive in Amazon’s AI-Powered Era - Amazon Optimisation
Amazon’s “Buy for Me” and the Rise of AI Shopping Agents: What Comes Next for Retailers? - Strategic Planning
Amazon Optimisations for Visibility in ChatGPT - Amazon Optimisation
GPT‑5 Launch: How It Will Transform Brand Discovery - LLM Optimisation
SEO & AI Strategy: What Public Companies Said in H1 2025 - Competitive Analysis
What Is Synthetic Query Generation — And Why It Matters for eCommerce Brands - LLM Optimisation
Offsite Brand Signals & AI Overview Visibility - LLM Optimisation
Why AI-as-a-Cofounder Is the Ultimate Advantage for Challenger Brands - Competitive Analysis
What Content Performs Best in LLMs? - LLM Optimisation
Introducing AEO: The New Frontier in Search - LLM Optimisation
7-Step Challenger Brand AI Search Protocol - LLM Optimisation
AI‑Driven Unbundling: A Retail Revolution - Strategic Planning
The Best Free LLM Tracking Tools – And Why Trakkr.ai Leads the Pack - Strategic Planning
Intent Collapse: Why the Old Rules of Search No Longer Apply - Strategic Planning
Inside Google’s AI Overviews: What “folsrch” Reveals About How Synthetic Answers Are Built - LLM Optimisation
The New Face of Search: Why Generative Intent Changes Everything - LLM Optimisation
What Is Schema.org? A Foundational Guide for LLM and Semantic Optimisation - Technical SEO
The 3 Levels of Agentic Shopping: Where Are We Now? - Strategic Planning
Voice Commerce Revolution: Preparing for Alexa Shopping - Amazon SEO
Schema Implementation for AI-Native Amazon Listings: Technical Guide to Structured Data - Technical SEO
Amazon PPC Optimization: AI-Powered Strategies - Amazon Advertising
How to Optimise Your Brand for LLM Visibility - LLM Optimisation
The Future of Amazon SEO in the Age of AI - Amazon SEO
Building Digital Entity Authority Through Knowledge Graph Integration - Knowledge Graphs
Optimising Product Q&A for AI Shopping Assistants: Amazon Rufus Strategy - Amazon Optimisation
LLM Visibility Index: Measuring and Improving Your Brand's Presence in AI Assistants - Analytics & Measurement
Semantic Competitive Analysis: Understanding Your Amazon Competitors Through an AI Lens - Competitive Analysis
Future-Proofing Your Brand for the AI Commerce Era: Strategic Roadmap for UK Businesses - Strategic Planning
The Amazon-to-Web Content Ecosystem: Building Semantic Bridges for Unified Brand Presence - Content Strategy
AI-Generated Product Q&A: Strategies for Authentic, Conversion-Focused Responses - Amazon Optimisation
Help ChatGPT Discover Your Products: A New Era for eCommerce Visibility - Strategic Planning

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